"i guess he just does not have enough hype surrounding him"
No, that's not it.
The problem with Taoism is that it did not work. You can only live the teachings of Taoism (withdrawal and inactivity), if there is a welfare state that is willing to support you. If you were a Taoist, you got to sit around and do nothing, while everyone else worked to support you. It just didn't quite work out. Taoism died out in China a long time ago. It enjoyed brief revival in America in the 1960's when people wanted to "drop out" -- which was a perfect match for the teaching of Taoism.